Moonster Case Study

Hand Made for Good

Shoot for the moon

In 2014, Pete and Alex Moon started a business selling high-quality, responsibly sourced leather products. But that wasn't all. They promised to actively support the craftsmen and women who produce them. Little did they know they'd be building a global Moonster family.

As their online business grew, they realised their 'home-brewed' identity needed to be more reflective of the quality products they produce. So they were introduced to us, and when we saw their efforts to support local communities worldwide, we jumped at the chance to work with them.

Traditional products for a modern world

After exploring several concepts, we landed on a new identity that balanced the traditional with the modern. The responsive logo broke down into three components, allowing them to consistently brand a range of touchpoints, from detailed marketing communications to simple leather stamps.

Telling their story openly & honestly was important, so we refined their proposition and developed a set of values that captured their promise for their customers and their new-found 'family'.

"Ambition took the time to understand us and our products and then developed a brand identity that not only matched our ethos but really helped to elevate the whole presentation of the company to a more sophisticated place."

Two are better than one

After establishing themselves as successful Amazon retailers, Pete and Alex decided to develop a second web presence using Shopify. We worked closely with their development partners to design the website, providing all the creative assets and resources needed. Check it out; they make beautiful journals.

"We have already seen the impact of this rebranding exercise on our Website and on Amazon, and having very clear branding guidelines has helped us to keep consistency across all areas of our business from packaging to embossing, from social media to customer email templates."

Working with the Moonster family has been a pleasure, and we look forward to supporting them as their business soars to new heights.

Are you ready to evolve your identity?

If it's time to turn the page on your brand story then get in touch, we'd love to help.

Let's talk

The whole experience exceeded our expectations. Not only did we work with an absolutely brilliant team of highly skilled people, but the process was fun too. They really nailed it!