Skyscanner Case Study

Go Beyond

Inspiring a Global Workforce

Skyscanner transitioned from a successful start-up to a leader in the travel sector. Their entire global workforce (circa 1000 people) was invited to London to celebrate the company's successes and, more importantly, see its future vision.

A brand for the future

For Skyscanner to reach its goals, employees were asked to go beyond the familiar, beyond what they think is possible. So, we named the event ‘Beyond’, a term already woven into the Skyscanner narrative. Year-on-year, the event name changes; Beyond 2022, Beyond 2023… ensuring the message continually evolves.

Visual identity

Topographical lines were introduced to the visual identity to help reinforce the ‘journey’ theme. These guiding lines suggest movement and flexibility while also reflecting the ever-changing landscape the company has to navigate.

The bold colours from the Skyscanner brand were used across multiple touch-points, such as registration booths, pillars and way-finding boards. In addition, personalised name tags and agenda booklets were created and attached to a lanyard via a carabiner.

Travel beats

A sub-theme to the event was the addition of song lyrics placed on carefully selected items. The iPod / Smartphone revolutionised how we experience music when travelling, creating a soundtrack to long journeys and new experiences. Walk-on music, ‘guess the artist’ games and downloadable playlists added playful notes throughout the event.